How can you get consumers to be emotionally connected with our products, create engagement and commitment? Not with hardware from a profit-driven construction line. Let alone the similarity between all the products being put on the market. The difference is made with the human factor.

Need a mobile phone? It doesn’t really matter which brand you choose: they all connect to a network and they all can make a call. A poor and relevant distinction makes it hard for consumers to make a choice between you and the competition, between android, iPhone or a miserable copy. The consumer will likely make the choice you have had no influence on. Tough luck for you.

Take internet and mobile subscriptions. You can get them everywhere. Who the provider is doesn’t matter (at the long run). You’ll always pay too much for your loyalty. So providers try to cover up their lack of authenticity with the best, newest or most advanced phones. Still: they’re all the same. The main problem is that providers think they have to deal with just one more or less homogenous group. Time has come to make products more connected to specific needs of every single costumer.

Just any caller?
Up till now the consumer is the one having to compromise in product, service, usage and subscription. If he looks like a caller, calls like a caller and sounds like a caller, he doesn’t necessarily has to be just any caller. He could be a self-employed caller, a business caller or a social caller. Yes, they all have to call people, but from different needs and experiences.

The way a mobile phone can be offered or combined with different services will make a huge difference. This way the context the phone is offered in relates to a specific user. The product is no longer a commodity or an inanimate object but a rich tool addressing the direct needs of the consumer. You don’t have to create (again) a new phone with (again) new functionalities. Differentiate by identifying the contextual need: the emotional value.

Based on this notion ULURU|Beagle creates new products not by changing the actual product but by reclaiming it’s emotional or social position. From different levels (e.g. market, enterprise, competition), with transparent methods we’re able to identify needs in a business and the market and translate this into profitable product concepts or partnerships.