Women usually have about 100 garments in their wardrobe of which 30 are actually worn (according to Cosmopolitan UK). 70 excellent reasons for a party with friends according to ULURU|Beagle!

We’re not talking about grandma’s rags, but recent purchases. Most items are only worn a few times before they end up in the back of your wardrobe. They’re not what you expected or the color is not really to your liking. Great excuse for a nice evening of apparel swapping whilst enjoying good music, good company, a chat and food.

Swop’nFit
ULURU|Beagle translated this fact of life into Swop’nFit. The power of this concept is hidden in the combination of existing needs. Between all the online contacts, brief conversations on the way and hasty phone calls, we are in dire need of relevant human contact: catching up with friends. Secondly people love to exchange information, personal experiences, knowledge (the backbone of every existing social community). Combined with the current failing economy and financial discomfort makes Swop’nFit a strong proposition.

From a commercial point of view Swop’nFit offers retailers a new tool to reconnect with long lost shoppers. The fashion industry sees the huge gaps in revenue and knows we prefer looking in each others closet before going to the store. We became resourceful! Swop’nFit also provides retailers with a modern version of the feared sale.

Brand new wardrobe
With Swop’nFit ULURU|Beagle has changed clothing into a social object. A reason for people to gather, meet, share, learn and enjoy music, food, film, experiences and tips. And you go home with a brand new wardrobe!

What do consumers think of the idea of swapping clothes with friends or at clothes swapping parties? Watch our Scoot item below.