During Summer School 2009 entrepreneurs with vision and hands-on experience met students from all over the world with ideas. For them it is crucial to learn what it is to make mistakes, to hear what entrepreneurship is like outside the textbooks. In a internationally focused pressure cooker program, 25 students experienced and learned what it takes to transform ideas into a first draft for a business plan: The Entrepreneurship Summer School in Maastricht.

Mick Walvisch from ULURU|Beagle provided one of the lectures, which in this case is not the best choice of words. Entrepreneurship is participating, initiating, taking risks. You can only address those topics via a dialogue. Having a product idea is an important yet insufficient basis to start a new business. Sometimes new products turn out less attractive than new business models. Often the appeal of a product proposition can be enhanced by innovating the business concept. During his workshop Mick showed attendees how the notions of business models and revenue models can be used to create value. Value: the essence of an idea.

To take this day a bit further, Mick invited those who completed the Summer School to the ULURU|Beagle Inspirational Theatre: Time Capsule. This extended version of the Summer School will take place September 18 2009. Students will reflect on where they stand, what their intentions are for the (near) future, forcing them to put their newly obtained knowledge and experience to good use. ULURU|Beagle will make a Scoot (short film) around this day for which attendees will be asked to put their thoughts into words in frond of a camera: their visual promise. This scoot and an impression of this day will be online September 19.