Archive for October, 2009
Walt Disney Studios Home Entertainment Movie Minutes
Movie Minutes is an interactive entertainment loyalty platform for consumers, introduced in 2003 by Walt Disney Studios Home Entertainment. With the purchase of DVDs or Blu-ray discs, Movie Minutes are awarded that can be used to get special offers. The program, with over 200.000 loyal fans and friends in the Benelux, is unique in its kind and is now becoming even more powerful.
While the Movie Minutes program is being supervised by Walt Disney Studios Home Entertainment, Touch Incentive marketing is responsible for the execution. This guarantees a unique combination of incentive marketing know-how, hosting successful loyalty programs (for, amongst others, Heineken, McDonald’s and Coca Cola) and the deep knowledge of world-wide marketing campaigns of Walt Disney Home Entertainment.