Starting on the Fruit Logistica Berlin 2010, Jaguar The Fresh Company has launched a breakthrough initiative towards a collective sustainable future for all parties involved in the value chain, especially for consumers, retailers and growers.

This initiative intends to be different from all those cosmetic ‘marketing based’ certificates by pursuing sustainability as an integrated part of policy making and behaviour of all participating parties.
It represents an answer to the growing need of retailers and consumers for ‘pure and authentic’ information/content about food & sustainability.

From the start Jaguar – as a company – has acknowledged their part in a collective and valuable sustainability and so advising growers and other parties.

Mail us if you want to join the initiative or if you want to know more.