As ULURU|Beagle we thrive on these entrepreneurial challenges. We inspire and stimulate companies to look at their core business differently and to spot new horizons. We help companies to recognize new business opportunities, but also to realize them successfully.

In our open innovation atelier new product and service concepts are developed by ULURU on the basis of consumer insights generated by Beagle. Often these new concepts include a new business and partner model, helping our clients to increase loyalty with existing customers or to find new customers. Based on the principle of ‘co-creation’ other potentially matching parties are invited in an early stage to get involved in the process. As a match maker U|B helps those parties to find and form business alliances.

SCOOT insights show what makes people tick and what their thoughts are on many different areas, such as mobile phone applications, (social) gaming, local biological produce, efficient energy use, sustainability, electric transportation, mobile banking or whatever it is you need to know.

Our face-to-face method offers inspiring views on reality and how products and brands are experienced in people’s daily lives. Check common assumptions and prejudices to see if they hold true. Uncover deeply lived truths, gut-feelings, hypes and social interaction in your area of interest. Feel inspired by our qualitative video-insights.

Request your SCOOT today and we will swiftly charge our scooter’s electric batteries, drive off and capture those valuable insights. Charge your business case with a SCOOT or even take it to a higher level with ULURU|Beagle’s online focus groups.

Need a SCOOT to gain insight in your area of interest? Send an email with your request to bernd@ulurubeagle.com or call +31(0)20 320 1616.

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Hit the bulls eye
Based on these Insights, we write ‘Promises’ that are intended to fulfill the consumers’ drives and desires. We then proceed with consumers to check whether the Promises we wrote indeed hit the ‘bulls eye’.

Reason to Believe
The Insights may be spot-on, and the corresponding ‘Promises’ highly appealing, distinctive, unique, competitive… but, why should I believe you? The ‘Reason to Believe’ will articulate the evidence that supports your bold ‘Promise’.

The result
The result is a concept that triggers the consumer to say: ‘Yes, I recognize this’, ‘this is me’ (Insight), ‘I want this’ (Promise), ‘I believe this’ (Reason to Believe).

Nothing is so powerful…

“…nothing is so powerful as an insight into human nature, what compulsions drive a man, what instincts dominate his action, even though his language so often camouflages what really motivates him. For if you know these things about a man you can touch him at the core of his being.” (Bill Bernbach, American advertising guru).

With years of experience in concept development, Beagle’s crew has evolved to a full service marketing consultancy that delivers clear cut solutions instead of incomprehensible marketing reports.

Perfect addition
Founded in 1999, Beagle helps organizations to develop products and services people want to buy. Their approach is consumer centric, collaborative and pragmatic, involving the client in the entire process to create the best results. Amongst Beagle’s clients are organisations as Nestle, Inbev and Philips. Beagle’s knowledge and know-how in the field of marketing research offers the perfect addition to ULURU’s creative and intuitive approach.

Working together in close collaboration, ULURU and Beagle act as each other’s catalysts for a common innovative process. As an independent entity within the ULURU family, Beagle will continue to deliver the professionalism and commitment that its clients have grown used to.

Please watch our two videos below.

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Act green
Captain Rob built his ship – which is fifteen metres long and seven metres tall – in five years using recycled materials such as popsicle sticks.

He did this together with some five thousand young students. He received support from an ice cream manufacturer that donated surplus popsicle sticks and a company offering 2,5 tons seawater proof glue. In addition to that, people from all over the world sent used popsicle sticks to McDonald.

A nice way to shift from thinking green to acting green. Or, as McDonald put it: “I want to show people what we can do with the stuff we throw out every day. Kids pick up the popsicle sticks, let’s build something really cool with it.”

Sailing to Florida
The captain wants to sail his eco friendly ship to England and then cross the Atlantic. The goal is to take the same route the vikings once used and finally arrive at Key West in Florida.

Captain Rob has an obvious affinity with popsicle sticks. In the past, he built a replica of the Zeven Provincien using 17,888 popsicle sticks. Later, in 2003, he built a ship using 370,000 popsicle sticks. McDonald has already made several attempts at crossing the Channel to England but each time he was forced to abort his mission, amongst others because of heavy storms.

Water speed record
However, Captain Rob is not about to give up and is already making plans for the future. One of his plans is to be the first to sail a viking ship up the Thames. He also wants to set a water speed record with a different vessel equipped with an eco-friendly propulsion system. “I want to do that when this dream is done and the boat sold.”

Like ULURU|Beagle, Rob believes that nothing is impossible. “You can do anything. If you can think it, can dream it, you can do it.” ULURU|Beagle wishes captain Rob a safe journey. Going green on a beautiful blue ocean.

More efficient and cleaner electricity
ULURU|Beagle is a big fan of innovative green concepts, which is one of the reasons our reporters set out on an eco friendly electric scooter. We are also working on several products and services that help reduce our daily energy consumption.

Stay tuned for more news on our green innovations.