See also: Newco Food Retail (in dutch).

SCOOT insights show what makes people tick and what their thoughts are on many different areas, such as mobile phone applications, (social) gaming, local biological produce, efficient energy use, sustainability, electric transportation, mobile banking or whatever it is you need to know.

Our face-to-face method offers inspiring views on reality and how products and brands are experienced in people’s daily lives. Check common assumptions and prejudices to see if they hold true. Uncover deeply lived truths, gut-feelings, hypes and social interaction in your area of interest. Feel inspired by our qualitative video-insights.

Request your SCOOT today and we will swiftly charge our scooter’s electric batteries, drive off and capture those valuable insights. Charge your business case with a SCOOT or even take it to a higher level with ULURU|Beagle’s online focus groups.

Need a SCOOT to gain insight in your area of interest? Send an email with your request to bernd@ulurubeagle.com or call +31(0)20 320 1616.

Need a mobile phone? It doesn’t really matter which brand you choose: they all connect to a network and they all can make a call. A poor and relevant distinction makes it hard for consumers to make a choice between you and the competition, between android, iPhone or a miserable copy. The consumer will likely make the choice you have had no influence on. Tough luck for you.

Take internet and mobile subscriptions. You can get them everywhere. Who the provider is doesn’t matter (at the long run). You’ll always pay too much for your loyalty. So providers try to cover up their lack of authenticity with the best, newest or most advanced phones. Still: they’re all the same. The main problem is that providers think they have to deal with just one more or less homogenous group. Time has come to make products more connected to specific needs of every single costumer.

Just any caller?
Up till now the consumer is the one having to compromise in product, service, usage and subscription. If he looks like a caller, calls like a caller and sounds like a caller, he doesn’t necessarily has to be just any caller. He could be a self-employed caller, a business caller or a social caller. Yes, they all have to call people, but from different needs and experiences.

The way a mobile phone can be offered or combined with different services will make a huge difference. This way the context the phone is offered in relates to a specific user. The product is no longer a commodity or an inanimate object but a rich tool addressing the direct needs of the consumer. You don’t have to create (again) a new phone with (again) new functionalities. Differentiate by identifying the contextual need: the emotional value.

Based on this notion ULURU|Beagle creates new products not by changing the actual product but by reclaiming it’s emotional or social position. From different levels (e.g. market, enterprise, competition), with transparent methods we’re able to identify needs in a business and the market and translate this into profitable product concepts or partnerships.