Posts Tagged ‘local food’
Fruit Logistica Berlin 2010
Starting on the Fruit Logistica Berlin 2010, Jaguar The Fresh Company has launched a breakthrough initiative towards a collective sustainable future for all parties involved in the value chain, especially for consumers, retailers and growers.
This initiative intends to be different from all those cosmetic ‘marketing based’ certificates by pursuing sustainability as an integrated part of policy making and behaviour of all participating parties.
It represents an answer to the growing need of retailers and consumers for ‘pure and authentic’ information/content about food & sustainability.
Savour the taste of fresh ingredients
With no regard for the seasons, we consume a fixed range of food products throughout the year, dictated by supermarkets. Quality, freshness, origin, season and taste are considered unimportant. Food is marketing.
Looking for a little more variety?
Local farmers produce delicious, season based, ingredients that can be delivered to your plate the day they are harvested. ULURU|Beagle is setting up a new concept that makes this a reality, called ‘Heerlijk Eten’ (honest and tasty food), a cornucopia of fresh regional products. Everything is grown in an environmentally sustainable and socially responsible way, which leads to tasty and high quality products: the main ingredients of Heerlijk Eten.