On January the 16th, ULURU|Beagle organizes a special sample sale for female entrepreneurs and (business) women to meet up, experience the world of ULURU|Beagle and taste new fashion. The sample sale includes a specially selected collection from brands like Religion, Gio-Goi, Fly53 and Mooks, and an intimate performance by a special artist.

The sample sale is made possible by Swop ‘n Fit, a platform based on clothes swapping, brand experience in your living room and recycling & combining old and new fashion.

We wish you a fashionable New Year!

When: 16 January 2010, 11:00 – 15:00
Where: Piet Heinkade 199, Amsterdam
Let us know if you want to come, and for more information
Call: Maarten van Lieshout at 020-3201616

We’re not talking about grandma’s rags, but recent purchases. Most items are only worn a few times before they end up in the back of your wardrobe. They’re not what you expected or the color is not really to your liking. Great excuse for a nice evening of apparel swapping whilst enjoying good music, good company, a chat and food.

Swop’nFit
ULURU|Beagle translated this fact of life into Swop’nFit. The power of this concept is hidden in the combination of existing needs. Between all the online contacts, brief conversations on the way and hasty phone calls, we are in dire need of relevant human contact: catching up with friends. Secondly people love to exchange information, personal experiences, knowledge (the backbone of every existing social community). Combined with the current failing economy and financial discomfort makes Swop’nFit a strong proposition.

From a commercial point of view Swop’nFit offers retailers a new tool to reconnect with long lost shoppers. The fashion industry sees the huge gaps in revenue and knows we prefer looking in each others closet before going to the store. We became resourceful! Swop’nFit also provides retailers with a modern version of the feared sale.

Brand new wardrobe
With Swop’nFit ULURU|Beagle has changed clothing into a social object. A reason for people to gather, meet, share, learn and enjoy music, food, film, experiences and tips. And you go home with a brand new wardrobe!

What do consumers think of the idea of swapping clothes with friends or at clothes swapping parties? Watch our Scoot item below.