This means that we’ll be working together some time (predefined upfront) and we’ll be going through some steps:

Inspiration:
Most important part is getting to know each other. What’s your fantasy, where do you come from.

In our ULURU|Beagle theatre we’ll be creating worlds just to get inspired. With all the curtains closed it’s easier for everybody to think and speak and fantasize without boundaries, yet with both feet on the floor.

Concepting:
As soon as we have a clear perspective and an (intellectual) understanding we start concepting together. Of course you’ll play an intrinsic part. Together (us and you and your team) we will be looking at the possibilities, look at the market and start making connections.

Which direction do you want to go with your company?

Implementation:
In order to have a viable proposition you have to have owners, entrepreneurs. They’ll be the ones putting the whole thing into action (of course with our help).

We have a capable team of people, able to find these entrepreneurs within the company, looking for possible hickups and opportunities.

Our hardcore deliverables:

• Insight research
• Prototypes of a working business concept
• Unbeatable business case with unique business model
• Access to our partners network in order to accelerate your business
• Big energy boost

Our business model:
As we are all entrepreneurs we want to share and multiply. Thus we invest together with you in a sustainable business future.

So welcome to ULURU|Beagle. Come to our theatre and just get inspired!

Now imagine the future of gaming. Where will our need for exploration, competition and interaction take us? What can the industry do to anticipate the future and how do individual companies take the lead by using incredible technology already ready for use today?

ULURU|Beagle transposes insights on this future. Having our finger at the pulse of social gaming we invite you to fastforward to the future and make business of future gaming now.

ULURU/Beagle presented this future vision of (social) gaming and technology at a DGA Event:

Watch our movie below and continue this article

Hit the bulls eye
Based on these Insights, we write ‘Promises’ that are intended to fulfill the consumers’ drives and desires. We then proceed with consumers to check whether the Promises we wrote indeed hit the ‘bulls eye’.

Reason to Believe
The Insights may be spot-on, and the corresponding ‘Promises’ highly appealing, distinctive, unique, competitive… but, why should I believe you? The ‘Reason to Believe’ will articulate the evidence that supports your bold ‘Promise’.

The result
The result is a concept that triggers the consumer to say: ‘Yes, I recognize this’, ‘this is me’ (Insight), ‘I want this’ (Promise), ‘I believe this’ (Reason to Believe).

Nothing is so powerful…

“…nothing is so powerful as an insight into human nature, what compulsions drive a man, what instincts dominate his action, even though his language so often camouflages what really motivates him. For if you know these things about a man you can touch him at the core of his being.” (Bill Bernbach, American advertising guru).

With years of experience in concept development, Beagle’s crew has evolved to a full service marketing consultancy that delivers clear cut solutions instead of incomprehensible marketing reports.

Perfect addition
Founded in 1999, Beagle helps organizations to develop products and services people want to buy. Their approach is consumer centric, collaborative and pragmatic, involving the client in the entire process to create the best results. Amongst Beagle’s clients are organisations as Nestle, Inbev and Philips. Beagle’s knowledge and know-how in the field of marketing research offers the perfect addition to ULURU’s creative and intuitive approach.

Working together in close collaboration, ULURU and Beagle act as each other’s catalysts for a common innovative process. As an independent entity within the ULURU family, Beagle will continue to deliver the professionalism and commitment that its clients have grown used to.

Please watch our two videos below.

Watch our video

Act green
Captain Rob built his ship – which is fifteen metres long and seven metres tall – in five years using recycled materials such as popsicle sticks.

He did this together with some five thousand young students. He received support from an ice cream manufacturer that donated surplus popsicle sticks and a company offering 2,5 tons seawater proof glue. In addition to that, people from all over the world sent used popsicle sticks to McDonald.

A nice way to shift from thinking green to acting green. Or, as McDonald put it: “I want to show people what we can do with the stuff we throw out every day. Kids pick up the popsicle sticks, let’s build something really cool with it.”

Sailing to Florida
The captain wants to sail his eco friendly ship to England and then cross the Atlantic. The goal is to take the same route the vikings once used and finally arrive at Key West in Florida.

Captain Rob has an obvious affinity with popsicle sticks. In the past, he built a replica of the Zeven Provincien using 17,888 popsicle sticks. Later, in 2003, he built a ship using 370,000 popsicle sticks. McDonald has already made several attempts at crossing the Channel to England but each time he was forced to abort his mission, amongst others because of heavy storms.

Water speed record
However, Captain Rob is not about to give up and is already making plans for the future. One of his plans is to be the first to sail a viking ship up the Thames. He also wants to set a water speed record with a different vessel equipped with an eco-friendly propulsion system. “I want to do that when this dream is done and the boat sold.”

Like ULURU|Beagle, Rob believes that nothing is impossible. “You can do anything. If you can think it, can dream it, you can do it.” ULURU|Beagle wishes captain Rob a safe journey. Going green on a beautiful blue ocean.

More efficient and cleaner electricity
ULURU|Beagle is a big fan of innovative green concepts, which is one of the reasons our reporters set out on an eco friendly electric scooter. We are also working on several products and services that help reduce our daily energy consumption.

Stay tuned for more news on our green innovations.